Ali Merchant

Ali Merchant

Director

An attorney-at-law, Ali brought his fiercely combative skills to Advertising. The rest, as they say, is history. In 35 years, he has fought the cases of small and big brands; national and international clients like Procter & Gamble, Johnson & Johnson, Philips, National (Japan), Brooke Bond, Eureka Forbes, Adani, YES BANK, Force Motors, Wagh Bakri and Karnataka Tourism, to name a few.

Prior to co-founding Triton with Munawar Syed, he was Deputy Managing Director of Everest Advertising Pvt. Ltd. Ali earned his stripes at Bozell & Jacobs (USA) and Saatchi & Saatchi (UK).

He is actively involved with the International Advertising Association and the Rotary Club of Bombay, besides being a Member of the Managing Committee for the Council of Fair Business Practices.

Preeti Sawarkar

CEO - ZtoA Marketing Solutions

Is she an ideator? Is she a strategist? Shebs Preeti Sawarkar, a veteran in Marketing Communications, Retail Branding and Brand Activation programmes for over 16 years! Throughout her career, Preeti has worked on the most high profile brands across categories and industries.

Shebs here now to nurture and grow ZtoA and to equip brands with strategic planning, knowledge management and research, creative services and brand communication development. Preeti is confident that with her experience and expertise, she will take ZtoA to the next level of excellence.

When shebs not immersed in making brand experiences come alive, Preeti is busy bringing up her three children, supervising their education and also whipping up the most incredible traditional Rajasthani dishes.

Preeti Sawarkar