Brief
The Fleet on Street Activity revolved around the idea of promoting high
mileage. The communication medium used for the activity with an objective of
attracting more audience was a skit show played between two vehicles. The
activity covered over 80 districts with a total of 213 Mandays and 10 AO
Objective
The central objective of the event was to build a strong proposition in
the market, emerging as the solo leader in mileage hence the slogan "Mere paas
mileage hai"
Results
| Bookings | Hot Leads | Test Drives | Enquiries |
|---|---|---|---|
| 154 | 1400 + | 3500 + | 7400 + |
