The Fleet on Street Activity revolved around the idea of promoting high
mileage. The communication medium used for the activity with an objective of
attracting more audience was a skit show played between two vehicles. The
activity covered over 80 districts with a total of 213 Mandays and 10 AO


The central objective of the event was to build a strong proposition in
the market, emerging as the solo leader in mileage hence the slogan "Mere paas
mileage hai"


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